Latest from The Graphics Shop Blog
Stickers play a pivotal role in the creation of brand identity for your business. One of the best things about this is that this method is extremely low cost and very effective. Previously the printing of custom stickers was actually quite expensive which was down to the long process of printing. However, in this day and age with the use of digital technology and a whole host of varying printing options, the production and design of stickers for your business if a fast and effective method of advertising.
There are a number of different styles of sticker that you can choose to have in order to promote your business. The print options are potentially endless; however here are some of the most popular styles and choices that are utilized by companies;
- Custom designed stickers that are printed onto a UV-resistant vinyl
- Custom designed stickers that are waterproof; this also makes them more durable. The style of sticker which is vinyl based are water resistant as compared to the paper-based stickers. These stickers will also be more water resistant than the label stickers.
- Custom designed stickers that are suitable for both indoor and outdoor use. For example, they can be stuck on the inside or outside of a window. Some businesses utilize promotional stickers at events as well as departmental stores or at any business conferences.
There are several key advantages in the use of custom stickers. One of the first advantages is that through using a good print company you will be able to see a design of what the sticker will actually look like before it is printed. You will be able to make revisions of the design until you are 100% satisfied. This will allow you to be as creative or original as you want with your design. It is all about making your sticker stand out from the crowd.
When you are looking to have custom designed stickers for your business, you will need to look for a reputable print company. Make contact with them and talk through your wishes, ideas and any designs that you may have already drafted up. These guys are the professionals and will be able to say if your request is feasible or not. Not only will this but they be able to give you an idea of how long your order will take to print and what the cost will be. You can then use this consultation to decide if it will fit within your marketing budget.
In this day and age we are all trying to get great value for money. If you have a business, this is what you are looking for each and every day. If you are looking for a great, effective and low cost way of getting a great promotional item for your business, then you should seriously consider the use of custom designed stickers. Speak with your local print company today and inquire about this fantastic little product.
Car wrapping is a process which is being used widely around the world by car owners who want to change the color of their vehicle. This process is done by using large sheets of self adhesive vinyl and the skills and experience of highly trained technicians. Through doing this a vehicle can be wrapped to change its appearance. To many people with an untrained eye, the finished vehicle wrap will appear as good as a brand new paint job on your vehicle! The chances are that you may have even come across a vinyl wrapped vehicle and not even known it!
So how has this type of vehicle graphic design come about?
The use of vehicle vinyl wrapping is much more widely used commercially. Most of you at some point have probably seen many buses, vans or even trains with full color graphics on the side? Taxis and delivery trucks are also widely wrapped for the purposes of advertising products or services.
These self adhesive vinyl graphics have also widely been used for vehicle graphics, livery and sign writing on cars, vans, buses and even boats! This method of advertising, or simply changing the look of a vehicle has been around for many years indeed. The sizes, colors and quantities available have changed dramatically as more and more companies have begun offering these items for sale.
The vinyl which is used for vehicle wrapping simply must be of the highest possible quality and most important it has to be conformable. This simply means that it can be stretched (to a certain extent) around the curves and contours of a particular vehicle. A good quality vinyl will not only stretch, it will remain in place for a minimum amount of time (years). This will be subject to the guarantee by the company either fitting the vinyl or supplying it. In any chase the vinyl wrap should come with a manufacturers guarantee.
More and more car owners these days are turning to vehicle wraps. This is because people want to change the color of their vehicle but do not want the time or price that it takes to get a vehicle re-sprayed. The major benefit is the immediate color change, it will only take between 1 – 3 days to wrap a vehicle, depending on the size and how complex the project will be. The vinyl will not damage any paintwork what so ever, as a matter of fact the vinyl will actually over a great layer of protecting to you vehicles original paintwork. And if you ever need to remove the vinyl, it can be easily taken off with minimal of fuss.
Obviously the quality of the finish of the vinyl wrap will depend on which company you decide to install it. Look for a company who can show you a portfolio of their work and who can offer you a range of designs and options for your chosen project. A good, reputable company will always be willing to help and will have lots of samples to show you.
Whether you actually have your own business or not, you can turn your vehicle into a moving advertisement in order to gain interest for a business, product or service.
Why would I want to turn my car into a mobile advertising board if I do not have my own business? This is a very simple question to answer, and simply put it is because of money! There are literally hundreds if not thousands of companies out there who are willing to pay in order for you’re to drive around in your vehicle, as you would normally, with their advertising on your vehicle.
The good thing about this is that you can find companies that will make custom car wrap graphics that will fit nicely on your vehicle. These will not ruin the paintwork and will be easily removed at such time that you no longer wish for them to be on your vehicle. This initial outlay will soon be repaid when you find a great company to promote.
What you will need to do first is to determine if you would be eligible to advertise someone else’s business in this way in order to make money yourself. Companies will look for people who drive long distances through popular areas during busy traffic hours; this is to ensure maximum exposure.
Ideally you should be driving 1000 miles per month, commute in the areas which are relevant to the geographical areas that the advertiser is trying to target and you should have a car with lots of room for ad space.
If you have your own business then advertising it on your vehicle or anyone else that may drive a company vehicle in line with your business makes perfect sense. It is a very low cost yet very effective way of marketing your business.
You will need to set aside a budget, speak with local companies who offer car graphics or car wraps in order to get a feel for how much it would cost to get a graphic, part wrap or full wrap made for your vehicle. You will then know how much to budget for this marketing strategy.
Designing your car wrap does not have to be as difficult or daunting as you think. If you are a whiz at graphic design then you could easily knock up some great ideas yourself and present these to the car graphics or wrapping company. They will then design a custom wrap which you will be able to approve or revise until you are satisfied.
Whichever option you are looking at doing, ensure that you visit your local car graphics, or vehicle wrapping company. Speak with the staff members who are specialists in this area. You will be able to discover what they can do for you in order to provide maximum exposure for the graphic and how to come up with an amazing design within the budget that you are setting yourself.
Be creative; use this amazing method of promoting and marketing your business and you will see how many heads turn to look at your advertising.
When thinking of people and their cars you may well be able to think of someone you know who are overly defensive about their pride possession. Why is it that so many of us are protective about the way our cars look? Maybe it is because the look of a vehicle can be a reflection on what the driver represents or stands for? If you are one of the ever increasing number of people who are considering adding custom car graphics to your vehicle then you simply have to look into what the benefits are.
There are a number of benefits to adding a custom graphic car wrap to your vehicle. For example, if you are bored or tired of the way that your car looks then you do not need to pay out lots of money to get it re-sprayed. You could simply purchase a car wrap graphic which will immediately transform the way that your car looks. The graphics are completely safe and in no way will damage the paintwork off your car.
If the time comes that you feel you no longer want the custom car graphic on your vehicle then it can easily be removed. This can be done without ever risking damaging the look of the paintwork. As already mentioned, the amount of money you pay for a graphic such as this is merely a snip of the price that you would pay for a total paint job of your car. You also have the added bonus of being able to remove the graphic at anytime.
If you are a business owner, then utilizing custom car graphics to your own vehicle, or any vehicles used in line with the business is a fantastic way of advertising your business. You can have custom designed graphics for your vehicles, including your company logo, telephone number and or website details. All of this will get your business seen by lots of potentially new business leads. You can ensure that their attention is grabbed by using bright and eye catching graphics. Advertising is pivotal in ensuring your business is successful especially when there is so much competition in your business sector.
Any business should take advantage of this excellent advertising method. Not only will this ensure that your business is seen by loads of potentially new clients but the use of the custom car graphics will be tax deductible as they are being used for business purposes. This is another reason why this method of advertising is so popular with smaller businesses and home start ups. People with a small budget may opt to have a smaller graphic for the rear window of the car so people in traffic can see the advert that the graphic has on display.
Whether you are looking to change the look and feel of your car or whether you want some free advertising for your business, the use of custom car graphics is the best possible option for you to make. Take the plunge into the world of custom car graphics and you will soon be reaping the rewards in next to no time at all.
The Graphics Shop will be in Atlanta, GA all week for the 2014 International Production & Processing Expo. Charlie Hackworth and Rita Wood arrived at the Georgia World Congress Center to set up the booth on Monday, January 27th.
TGS will be showcasing our food merchandising printing capabilities including case dividers, rail strips, and danglers to the meat processing companies in attendance at the IPPE.
About the IPPE
The International Production & Processing Expo (IPPE) is a collaboration of three shows – International Poultry Expo, International Feed Expo, and International Meat Expo – representing the entire chain of protein production and processing.
In 2013, more than 26,000 trade visitors from over 110 countries came to Atlanta, Georgia, to see the range of products and services offered by over 1,180 exhibitors. There were 5,448 international visitors represented at the expo, and the largest group from a single country outside the United States was Canada. The largest region represented was Latin America / Caribbean.
The event is sponsored by U.S. Poultry & Egg Association (USPOULTRY), the American Feed Industry Association (AFIA), and the American Meat Institute (AMI).