The Benefits of Yard Signs

Yard signs, also known by the brand name Coroplast signs, are primarily used for promoting events or advertising. They are also widely seen during election campaigns. Usually placed in yards, street corners or other grassy venues, these signs are effective in promoting everything from local businesses, candidates and ballot issues to general contractors and fundraisers.

These signs stand out as effective and powerful advertising not only because of its portability and visibility but because these signs convey a message to the masses for a relatively low price. If you are looking for a cost-effective marketing tool that can potentially reach thousands of people, yards signs are the way to go.

Here are the benefits of having yard signs as one of your marketing tools:

Affordability

Because these signs are made from relatively low cost materials, they are very affordable. Yards signs are definitely one of the most cost-effective marketing solutions available. You can convey your company’s message to audiences for a fraction of the price compared to billboards, newspaper ads or TV/radio spots.

Durability

Although they are made from inexpensive materials, this doesn’t necessarily mean that they’re not durable. Coroplast or corrugated plastic is in fact durable and is able to withstand harsh weather conditions. You do not have to worry about moving them when the weather takes a turn for the worse. As long as they are installed firmly in its place, these signs can be left outdoors for a long period of time and still hold up.

Flexibility & Lightweight

Yard signs are constructed of lightweight plastic making them very easy to install. Often paired with a metal “H” stake, they can be placed almost anywhere there is open ground available. This makes them very popular for organizations that are on a time constraint. Self-installation is really a no-hassle, stress-free benefit. Removing the signs and changing their location is also a not a problem.

Custom Sizes

These signs are available in many different sizes and shapes. The traditional yard signs are printed as 24”x18”. However, you can customize its size and shape to meet the individual marketing needs of your company. Hackworth is able to print signs up to 4’x8’ on Coroplast material.

Effectiveness

In addition to the previously mentioned benefits, yard signs can truly help your business if utilized correctly. With the proper marketing tactics, utilizing yards signs will allow your business to spread its word to an entire community.  Here are some additional ways to insure your signs get seen:

  • Double sided: Use both sides of the sign to communicate. Most yards signs will be on streets that have 2-way traffic. Get the message out coming and going!
  • Bright colors: Eye-catching bright colors will prove to be more effective than earth tones or muted shades.
  • Simple: Don’t go overboard with the message. Get straight to the point so that what you are saying can be understood quickly.
  • White space: Leave plenty of space around the element within your signs. This will improve the readability and legibility of the content

Yard signs provide an inexpensive, easy, yet effective way to promote and advertise. If you have questions or comments, leave a message below, or you can contact us today!

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