Chances are you own a vehicle. Over 90% of American households do. That’s a lot of people out on our roadways.
Are you taking full advantage of that opportunity yet?
Don’t miss out on using an asset you already have to spread your message. Find out why you need to be using vehicle wraps for your business.
1. Wraps Are Extremely Affordable
Marketing is a necessary cost that can quickly become draining.
If you own a small business, you’ll want to allocate only about 2-12% of sales to your marketing budget, saving whenever you can.
Usually, pricing for wraps is done by the square foot. Vehicle wraps cost only a couple thousand dollars for cars and small vehicles and around $3,000 – $5,000 for larger SUVs and vans.
Remember too, that this is a one-time cost. In contrast, leasing a billboard can cost thousands of dollars per month. Don’t even get me started on the cost of radio and T.V. ads.
2. Make Rush Hour Work for You
We’ve all sat in traffic that’s slowed to a crawl. Hundreds or even thousands of people backed up for miles. You get bored and end up reading every bumper sticker and license plate around.
You’ll want to take advantage of that chance.
Instead of paying for that expensive billboard space on the side of the freeway you get to put your advertising right in the thick of traffic for a fraction of the price, gaining potential customers all the while.
You’ll be so happy you may even want to double back for another pass!
Okay, maybe not that happy.
3. It’s More Than a Car, It’s Freedom
Freedom to go anywhere your target audience may be. If they’re at the baseball game, a festival downtown, or the mall, then your advertising can be too.
Imagine you’re getting some work done at your favorite WiFi cafe and your vehicle is out in the parking lot gaining you exposure.
You get to expose your business to who you want, where you want, and on your time. Plus, when you’ve had enough you can easily have the wrap removed.
4. You Can Get Creative with Vehicle Wraps
Did I mention how much money you’ll save advertising with vehicle wraps?
Oh, good. Because with that money you will be able to put more into things like graphic design for the ad itself.
There was a study for the Harvard Business Review that looked at how creativity works with advertising. It found that for cash put into a creative campaign the sales impact was nearly double that of money put into non-creative campaigns.
With wraps, you get to be as creative as you want. You can create unique and captivating advertisements that stick with people.
5. Create a Lasting Impression
A well-designed advertisement on your vehicle can create an impression on people that may not have ever thought of your business otherwise.
In a study performed for the Mediterranean Journal of Social Science, they found a positive correlation of advertisements on cars and the ability for participants to recall those advertisements. This study was performed using primarily participants from generation Y, or millennials, aged 20-30.
The study also found that one of the most notable elements that coincided with people’s ability to recall advertisements was the inclusion of images in the advertisement.
Marketing doesn’t have to be a drain on your business. It can be a fun and interesting way to expose your business to the world.
The cooler the graphics of the advertisement, the cooler your vehicle will be and the more customers you will acquire.
If you have any questions about vehicle wraps or design, feel free to contact us anytime.