May 15


A Business Owner’s Guide to Commercial Wraps

By tgsva

May 15, 2024

Promotion is essential for any business, and a good rule of thumb is to spend between about 7% and 10% of your business’s gross revenue on marketing.

With that in mind, it’s not only about how much you spend but also how you spend it. There are plenty of ways to promote a business, and one of the most effective is through commercial wraps. Depending on the nature of your business, this can be great for attracting new customers.

So what are commercial wraps and how can they help your business? Keep reading for more.

What Are Commercial Wraps?

Commercial wraps are essentially large advertisements made from thin, flexible material that can adhere to certain surfaces. Vehicle wraps are the most common form, though there are other types of wraps available such as commercial window wraps.

They can be customized to match your branding and fit the vehicles in your fleet perfectly. These serve as long-term marketing tools for your brand.

Benefits of Commercial Wraps

The main benefit of commercial wraps is that they’re a very effective business marketing tool. A commercial wrap is a very cost-effective way of promoting your brand, and these advertisements go wherever your vehicles do. This helps get more eyes on your brand.

Additionally, they serve as a protective layer on these vehicles. This helps protect the paintwork underneath.

It’s likely that you’ll eventually sell fleets from your vehicle when making adjustments or upgrading. They’re easy to remove, and the paint underneath should still be in the same condition it was when the wrap was first installed.

Commercial wraps are also easy to apply, which helps save time and money during the installation. It’s far more efficient than going for entire new paint jobs on your vehicles.

Being easy to apply and remove means that not much work is involved if you want to change them. This is ideal if you’re updating your branding or you want to promote a new product or service.

Choosing the Right Commercial Wrap

The first thing you need to decide on is the color and design. This may simply need to match the branding you already have, or you might want to implement something new.

You also need to think about the quality of your commercial wraps. It may be ideal to save money, but you also need to consider the quality of your wraps. It can be beneficial to pay a bit more for quality wraps that look better and offer superior vehicle protection.

Commercial Wrap Maintenance

You need to look after your commercial wraps if you want to keep them looking good. You can do this by using non-abrasive cleaners or simply mild soap and water to clean the wraps. Avoid high-pressure washers, too.

When possible, park your vehicles in the shade. Direct sunlight can cause wraps to fade faster and potentially even crack.

Commercial Wraps for Your Fleet

Commercial wraps are a great way to increase your marketing capabilities with ease. They can also protect your vehicles from harm, saving your business a lot of money in the long run.

The Graphics Shop is a graphics installation company based in Hampton Roads. As a 3M certified business, the wraps we produce are reliable, high-quality, and carry the 3M™ MCS™ Warranty. Request your free quote today.

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