Despite the recent obsession with modern marketing channels, businesses understand that the easiest way to grab customers’ attention is with the right sign. According to Global Newswire, the signage industry is growing at a 2% rate, indicating that companies appreciate signage’s role in enhancing their presence.
Your company can use different types of signs to attract your target customers. Read on to understand what signs can work for your business.
Types of Business Signs
There are numerous commercial signage options available for businesses. These business signage solutions are as follows:
Outdoor Signs
External signs are placed on the outside part of the business. The goal of outdoor signs is to draw the attention of prospective clients to the products or services offered inside the business premises.
You can put outdoor signs outside your business or the local community. Outdoor signs have to be strategic and engaging to enhance your business exposure. Creative external signs help to boost awareness and interact with current or prospective customers.
Some of the most common outdoor signs are:
- Window signs
- Blade signs
- Monument signs
- Channel letter signs
An external business sign will likely be the first point of contact between you and prospective clients.
Interior Signs
Using indoor signs is also great for marketing different aspects of your business. Indoor signs can guide customers and inform them of available deals or discounts. Interior business signs can communicate your company’s values and share your brand’s unique journey.
Indoor signs can either be digital or printed. Effective signage for businesses combines different indoor sign designs to ensure they serve numerous functions.
Promotional Signs
Different types of signs have one goal in common, which is to promote a business. A promotional sign, whether placed externally or internally, is designed primarily to persuade customers to make a purchase
These signs need to be very informative, which is why your design must focus on creativity. A creative sign design effectively communicates your brand’s message while promoting your business to the target audience.
Specialized Signs
Besides outdoor, interior, and promotional signs, businesses can get specialized signs to serve unique goals. Specialized signs can be anything, including:
- Digital signs and banners
- Brick or metal pylon signs
- Portable signs and vehicle graphics
The best way to create customized and unique commercial signage for business branding is to work with an experienced graphic installation company. For instance, we can help optimize your signage to enhance the labeling and display of your products, especially if they’re ready-to-eat items.
How to Choose Effective Signage Solutions
Choosing from the overwhelming number of commercial signage options can be difficult. Think about the following factors before settling on any signage:
- The goal of the sign
- Budget of the project
- Legal regulations
- Desired sign design
Make the Right Choice From the Different Types of Signs
Business signage solutions are still the go-to option if you want a cost-effective method of enhancing your business presence. But there are so many different types of signs, making it difficult to choose the right one.
Partnering with The Graphics Shop gives you access to 15 years’ worth of experience in the signage business. We will help you choose the best options for your brand. Contact us today, and let’s enhance your business presence.