January 23

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How to Design the Perfect Business Sign For Your Store

By tgsva

January 23, 2023


Are you opening a new storefront or rebranding an existing one? If so, it’s time to start thinking about your business sign, one of the most cost-effective marketing tools that will help you reach your local audience. 

At first glance, the process of designing a sign may seem simple enough. You need to include your business name and it should be big enough and legible enough to attract customers from a distance. Isn’t that all there is to it?

The short answer is no. Designing the perfect business sign takes careful planning and brand awareness.

Read on to learn more about designing the perfect business sign in 2023.

Start With Zoning Laws 

As you prepare your brick-and-mortar store, you’ll encounter many of your local zoning laws. Zoning laws determine how a property can be used, among other things, and they also impact the type of signage you can use on that property. For example, your local zoning laws may regulate how large your signs can be, what materials you can use, and where you can place them.

Starting with zoning laws will prevent you from coming up with a design that isn’t workable in your neighborhood. Compliance is important because it will save you from potential fines as well as the cost of redesigning and printing a new sign that meets regulations.

Consider Your Intentions

Once you know the legal parameters you’re working with, it’s time to think about your intentions for your signage. For example, do you want to mount your sign on your storefront or will you stake it in the ground? Do you want a vinyl banner or do you want to print your sign on metal or wood?

If you’re not sure where to begin, start with your budget and your available space. What kinds of materials can you afford and where would a sign get the most attention? It also helps to consider your local climate and the kinds of weather your sign will endure so that you can prioritize signage that will last.

Create Your Business Sign Design

When you’re designing your business sign, keep two things in mind: the design should tell passersby what to expect from your business and it should be legible. Bold lettering and a contrasting color palette will take care of the latter, but what about the former?

To design your business sign, you should pull from your own branding. Take direct inspiration from your logo, web design, and any other materials customers may have become familiar with. When it comes to branding, consistency is key, and that includes your business sign.

Work With the Sign Experts at TGSVA

Our final tip for creating a great business sign is to partner with a company that produces great work. At The Graphics Shop, we’re proud to offer our signage services to business owners in Chesapeake and Virginia Beach.

To learn more about how we can help, contact us today. We also provide meat case dividers, vehicle wraps, commercial screen printing, and more. 

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