Beef up! American consumers have access to more than 200 pounds of meat per capita. Yet many meat products go unsold.
One reason why is meat cases. Many grocery stores have bland or unusual meat cases, which make it hard for people to look at and buy meat. If you want a simple and effective way of selling your meat, you need to create a good meat case display.
What should your supermarket meat cases look like? What are subtle ways of meat case advertising? What should you do to prevent spoiled meat?
Answer these questions and you can increase your meat sales in no time. Here is your quick guide.
Keep Everything Visible
The glass or plastic on your meat display case should be transparent. This allows someone to look in and determine for themselves what meat they want to buy.
You should turn packages so they face the customer. Make sure the logo on each package is visible so the customer can recognize the brands in your display case. If the packages don’t have clear prices on them, you should put price tags next to them.
Your case should be low to the ground, which allows people in wheelchairs and short people to see things clearly. You can have shelves in your case to store meat, but make sure the shelves are at an angle so the meat is visible.
Separate Different Types of Meat
You should have meat case dividers to separate your products. You can get creative with these dividers. To separate two different companies’ products, you can place one company’s logo on one side and the other company’s logo on the other.
You can also buy dividers in different colors. Blue dividers can mark off seafood while red dividers mark off red meat. You can get different shades of colors to show the differences amongst products.
Once you start an organization system, you should keep it. This allows frequent customers to know exactly where everything is.
Clean Your Meat Case
Your case will be of no use to you if you do not clean it on a regular basis. Get a case made of materials that you can clean easily, such as glass. Make sure your case is big enough to contain everything but small enough that you can clean it easily.
Do not place damaged packages inside your case. Throw the packages out and replace them with undamaged ones that look good.
Monitor your meat for any signs of spoiling. Immediately remove spoiled or rotten meat from your case and clean your case with disinfectants.
Prepare Great Meat Cases
Your meat case needs work. Select visible materials and create a layout that makes all of the products in your case visible. You should keep things flat and use shelves to spread the meat out.
Separate products using meat display dividers. Put the company logos on the dividers so you encourage brand awareness and loyalty. Clean your case every day and remove damaged or spoiled products as soon as possible.
Get great graphics for your meat dividers. The Graphics Shop serves Chesapeake and Virginia Beach businesses. Request a quote today.