July 14


How to Make Your Meat Products Stand Out with Custom Labels

By tgsva

July 14, 2022

meat case divider

According to the IMARC Group, the print label market size reached $42.3 billion in 2021 worldwide. The company predicts this market will reach $56.36 billion by 2027 at a CAGR of 4.50% between 2022 and 2027.

Have you ever wondered why some products seem to jump out at a customer while others take ages on the shelves?

Well-designed custom labels can have a significant influence on the success of your business products.

In some cases, most consumers make purchase decisions based entirely on a product’s packaging. So, generating eye-catching custom meat labels can help make your meat products stand out.

This article helps you learn how to make your meat products stand out with custom labels.

Understand Your Buyers

Knowing your target demographic can help you design creative custom meatpacking labels for your business. Besides, you can think through your customers’ shopping motivations in creating your meatpacking labels.

To understand your target market, find out what defines them. This includes age, gender, ethnicity, location, education, occupation, and lifestyle. You can also find the colors your buyers get attracted to easily.

It would be best if you also analyzed why your target demographic would buy your meat products over your competitors. Identify what your target market doesn’t like about your competitors’ packaging or marketing.

Choose the Right Label Size

Various guidelines can help you choose the right label size for your meat products. First, you must find out if there’s an industry standard for the recommended label sizes.

You should also determine what is more visually important between your packaging and your marketing product. Ensure you have enough room for your meat labels to get all the required information.

Further, it would help to determine the look you’re going for. You can choose a full wrap covering over 90% of your container or opt for small-sized labels for meat.

Decide on Your Label Material

You have plentiful options when selecting a label material for your packaging. When picking your label material, two factors go into consideration.

You must consider the use of your product. For instance, you can use a waterproof label for your meat labels to hold up direct contact with water and moisture.

You must also consider doing something different. For example, metallic foil labels will add a layer of dimension to your product, attracting more potential buyers.

Keep Your Custom Labels Readable

When designing your labels for meat, make sure the font size is readable. Going for too large fonts can overwhelm your entire meat label and the product.

On the other hand, very small font sizes guarantee overlooked information. So, ensure you find the perfect font size balance.

Alternatively, you may use different font sizes to depict the significance of hierarchy. Still, you must maintain the most crucial text up on the page.

Designing Custom Labels

Usually, you may think you need a professional graphic designer to develop quality product custom labels. That’s not always the case.

You must understand that packaging is more than just the box or wrap a product comes in. With the above tips, you can design and create custom labels that inspire potential customers to buy your products.

Contact us today for more help with designing custom meat labels.

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