Do you have a grocery or convenience store? Have you promoted your store well? Not only is the store promotion important but the way the food items are marketed are also vital. To persuade your customers to buy products from your store, you need to attract them with special provisions. For that, you need to merchandize your food. Before you get to it, here are a few points you can take into consideration for effective food merchandizing.
Shelf placement
Placement of the products on the shelves can impact your customer’s purchasing pattern to a great extent. The top shelf is a good fit for highly priced products. The middle shelf is the place for ‘destination products’. It should hold basic necessity products that customers buy irrespective of the price or publicity. The least popular items can be stored at the bottom shelf. Use the shelf at the eye level to display competitive products or those items that can entice the customer. Also don’t pile or stack the products. Their arrangement should be visually appealing.
Attract with fresh food
Customers are most likely to get stimulated by fresh and colorful food items. Red bell peppers and carrots placed next to each other are a good combination. To make the bakery items stand out, use black colored background for the display cases. You can add colorful and pleasing accessories like flowers around the products. Also, it is better to place the products on staggered shelves to make them visible from all angles.
Cross merchandizing
The idea of cross merchandizing is to get the customers to buy products that make a complete meal. Place related items like chips and sandwiches next to each other. Coffee and tea go well with desserts. Placing fresh fruits near yogurt and bananas close to cereal is a good way to do it. Egg, bread and bacon go hand in hand. Make the most of this food merchandizing strategy.
Signage
Signage is a good way to tell the customers about the uniqueness of a product. You can also use it for products that the customer may be shy to ask about. Make sure you list the price of the product accurately on the signage.
Sampling
Free samples are a popular and effective way of encouraging the customers to buy products. It is regarded as one of the best merchandizing strategies.
New products
You can keep on introducing new and better products in your store on a regular basis. This will keep your customers excited about visiting your store regularly.
Cash counter
Make the best use of your cash counter area. As the customers wait for their turn, trying to persuade them into some last minute purchases is a wise idea. Keep the area occupied with chocolates, desserts, soda or coffee.
These food merchandizing techniques are beneficial not just for the new store owners but also for the existing ones.
