The Importance of Double-Sided Banners | The Graphics Shop

Should I Use Double-Sided Banners?

Opting for printed advertising displays is an investment in itself for your business. Not only can they be affordable, they can also last long to continue to serve their purpose effectively, which is why it only makes sense to choose the best option that will get you exactly what you and your business need.

Advantages of Double-Sided Banners

Double-sided banners have always been known to be very effective in advertising. They can be used in any kind of event whether for seasonal purposes or for permanent fixtures in commercial establishments.

  • Double-sided banners double the chances of attracting potential customers. They can be seen from all directions. The more people your banner has captivated, the better the odds of you gaining customers.
  • They are especially effective when hung in a central location in your establishment. This way, whatever is in the banner, everyone can see the information or announcement you wish people to know about (specialties of the day, upcoming events, etc.).
  • Large format prints that are double-sided are also very effective when placed outside of your business or establishment as they can be seen by traffic going both directions. This is also good for organizations or groups representing themselves in parades, for them to be seen by everyone in the crowd. With the right design, surely you will get noticed.
  • Because they actually consist of 2 layers of banner stitched together, double-sided banners are twice as strong as single-sided banners. Whether indoor or outdoor, these banners can hold up much better.

Making Double-Sided Banners Effective

With double-sided banners, your options for use are much wider than that of the single-sided banner although it can still be useful. Indeed, hanging your banner as a way to advertise your business or establishment performs really well, but double-sided banners extend your advertising potential 2x greater.

What also makes double-sided banner better is that you can opt for two different messages on each side. For example, you have a restaurant. With this, you can have the name and logo of your business on the first side and the menu on the other side for people to see. Another example is you can welcome customers on one side and the opposite side to thank them for coming in. For seasonal advertising, you can use double-sided banners to promote specials, discounts and whatnot. These double-sided banners will surely give you room to be more creative!

Double-sided banners are guaranteed to be effective in advertising. With the right design and strategic areas to display it in, you can create an identity for your business that (potential) customers will never forget. Surely, they will be quick to locate your establishment if you are creative with your banner.

You will find yourself having a return on investment with double-sided banners. So if you’re asking whether or not you should use one for advertising your business or establishment, the answer is definitely yes!

If you have questions or comments about double-sided banners, please submit your message below or you can contact us today!

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