Did you know that vehicle wraps can generate 30,000-70,000 impressions daily?
Want to promote your business but have limited funds? You’re in luck! Vehicle wraps are one of the most cost-effective marketing tools out there.
Designing the wraps can be tricky, though. After all, your vehicle is a moving billboard. It needs to be eye-catching and readable from a distance.
If done right, they can boost your brand awareness. For this reason, we’ve put together a list to help you create the perfect vehicle wrap for your business.
Want to learn the dos and don’ts of vehicle wrap design? Keep reading!
Do Designs That Are Eye-Catching and Readable
The vehicle wrap design is all about catching people’s attention. The trick here is to find the right balance. You want a design that will turn heads, but you don’t want something so busy that it’s unreadable.
Remember that people are on the move when they see your design. You have a limited amount of time to get your message across. Keep it simple and to the point.
Want the design to be eye-catching? One way to do this is to use contrasting colors. This will make your vehicle stand out from the sea of other cars on the road.
Another way to add visual interest is to use custom graphics and images. Ensure they are high-resolution so they don’t look fuzzy when enlarged.
As for readability, make sure your font is large enough to see it from a distance. And don’t use more than two or three different fonts in your design. Too many fonts will make your vehicle look cluttered.
Ever heard of the 10-by-1 rule? This rule of thumb says that your text should be one inch tall for every 10 feet away from your car. So if your vehicle is 20 feet away from the person reading your message, your text should be two inches tall.
Don’t Rely on Digital Templates
Custom vehicle wrap designs are not one-size-fits-all. You can’t slap any design you want on your car and hope it will look good.
You need to consider your car’s make, model, and year. As well as its specific dimensions. Otherwise, you risk a wrap that doesn’t fit properly and looks sloppy.
Imagine printing the design. Then you find out that some of the vehicles in the fleet have special modifications. These might include sunroofs, spoilers, or even different headlights.
You need to prepare for these eventualities. If not, you’ll have to make last-minute changes to the design, which can be costly and time-consuming.
What to Include on a Vehicle Wrap
What should all be on the wrap? Here are things necessary to include in the design phase:
- Your company name and logo
- Your company’s contact information
- Any relevant hashtags or catchphrases
- Any relevant images or graphics
These are the bare essentials. You can also include other elements such as a call to action or a special offer.
Design Your Vehicle Wraps Today
As you can see, a lot goes into designing vehicle wraps. Whether it be vehicle wrap colors or fonts, you need to be strategic in your approach.
Once you have followed the tips above, you will be well on your way to designing the perfect wrap for your business. Then your company vehicles can start working for you. They will generate leads and increase brand awareness everywhere they go.
Want a professional to design your vehicle wrap for you? Look no further! Contact us today to request a quote!