In today’s ever changing advertising landscape, there are new marketing techniques that are evolving on a seemingly daily basis. One of the most interesting are the vehicle wraps which have shown to be one of the most attention-getting advertisements today. The unique car wrap design and vehicle graphics have created a powerful impression that is used by all types of businesses.
What are Vehicle Wraps?
The history of car and truck wraps actually goes back decades when you think about the many different signs that were painted on commercial trucks and vehicles used by large companies as well as small firms and entrepreneurs. They basically used the same painting technology as used on traditional billboards, but instead used their vehicles as the platform.
Fast forward to the 1990s when this all changed thanks to a new product designed by SuperGraphics. This digital imaging company had created vehicle graphics on a new order which was being used to wrap vehicles the size of buses with an advanced vinyl adhesive, much like a sticker that gripped the vehicle but did not damage the paint.
The sight of the first wrapped bus which depicted “Crystal Pepsi” became the stuff of legend which captivated everyone who saw it. Needless to say, the demand for vehicle wraps grew exponentially after that.
The Advantages of Vehicle Graphics for Your Business
There are certainly a number of benefits, especially since the overall price of the graphics has steadied over the years.
Moving Media Space: Unlike a billboard which sits in one space and is readily ignored, a vehicle wrap catches people’s attention wherever it goes. Plus, new people get to see it all the time which captures their attention as well.
Studies: Recent studies on the effect of vehicle wraps are pretty stunning. People who see the truck or car wrap are 15 times more likely to recall the business or product in question. Plus, a whopping 92% actually read all of the copy on the graphic as well. When you add in the 30% who say it influenced their decision to buy and you have a very effective advertising product.
Cost Effective: A vehicle wrap is applied once and it will last for a considerable period of time which means that thousands of people will see it. Despite the fact that a lot of vehicles will have their own vehicle graphics, every one stands out because they are different and grab attention.
Is this the Right Form of Advertising for Your Business?
While advertising is not perfect, it can be stated based on the studies that local businesses can benefit tremendously from having high quality vehicle wraps. Unlike traditional billboard signs that people mostly ignore, vehicle graphics are still attention-getting and will work for many different businesses. Plus, they are individualized so that no two businesses are alike.
When it comes to your advertising dollar, few match the power of the vehicle wrap that shows off your business name, address, and other information that will grab people’s attention and have them remembering your company’s name. Vehicle graphics for your individual car or truck or fleet of vehicles is one of the best forms of long-lasting advertising around.